The alchemy of care begins here.
We are a Brazilian premium clean beauty brand that blends science, nature and emotion to create skincare and fragrances that touch both the body and the soul.
It all began with a deep desire: to create products that truly care for the skin — with truth, sensoriality and intention.
It wasn’t enough to be effective. It had to be unforgettable.
It wasn’t just about hydration. It was about transformation.
Inspired by a turning point — where faith, research and instinct met — our founder began crafting her own formulas, initially to help her mother who suffered from chronic skin discomfort.
What started as care became alchemy.
What was once an experiment became legacy.
This is how Reina Blanca® was born:
A daily invitation to self-care, with light textures, high-performance actives, pure essential oils and a touch of magic.
Our original formulas are developed through independent research, ancestral wisdom and globally recognized technologies — reaching a standard that transcends borders.
🌿 Why did we choose this path?
Because we believe real beauty is what you feel, not what others expect.
And that personal care is not vanity — it’s a ritual of power, belonging, and freedom.
Today we offer:
Serums with concentrated actives and bionanotechnology
Niche perfumery with a unique olfactory signature
Intimate care foams for all skin tones
Skincare for urban, sensitive or pollution-exposed skin
Who’s behind it all?
We are a small team, led by the founder’s vision — who oversees every detail, from product creation to the words you’re reading now.
We’re driven by passion, faith, and the certainty that caring for your skin is caring for your story.
📍 Born in Brazil.
🌍 Ready to touch the world.
